Massimo Dutti Marketing Plan free essay sample

As Massimo built its brand taking care of all the above, the brand managed to built a strong customer base that’s loyal and satisfied, for all of that Massimo customer management is considered the best and always fulfill the promise they treat their customers as a unique personals who are fashionable and classy and looking to own the best out there. Physical evidence people Logistics Production Visual demonstration of the importance of each Success Factor Customers Industry Analysis| * Industry Trends | Designer Houses: everybody in the fashion industry is looking to imitate and make the designer houses high end expensive styles available for the streets. * Runway Style: the runway iconic styles and trends is the main leader of the fashion industry, anything that goes on the runway is anticipated by all fashion customers. * Inclusive: there is a wide range of styles and looks that is available each season, so it’s not a stiff industry it’s fast moving industry. * key success Factors| to success in this industry you have to make sure that you are doing the following: * Differentiation Customer Focused * Physical Evidence * Satisfying New Fashion Consumer SWOT analysis| * Opportunities * Plus Size women do not have a fashion brand that is high end and they can relate to. * Unsatisfied huge segment in Egypt, most Egyptian women are curvy and tend to be a little bit fat. * Threats * Design difficulties. * advertising challenge â€Å" you can’t tell women they are FAT â€Å" * Exciting Customer reaction and keeping current female customers who are not FAT. * Fat is not Fashionable * Strength * Strong Brand * Loyal Customers * Unique image * Sustainable growth Weaknesses * New in the segment * More experienced competitors * Lack of e-commerce Customer Analysis Profile: Todays Fashion and outfit customers: * More educated: the level of education is high, also the resource to learn more about fashion is available everywhere especially with the digital revolution and the mobile and internet availability. * Have a lot of choices: a lot of brands are available which allow the current customers to choose from a lot of alternatives, that makes them very careful of small details and what the brand has to offer. More savvy and demanding: as they have a lot of choices they turned to become more demanding because if a brand wont obey them another one will, so the customers know that they can get what they demand. Behavior Fashion Customers: * Well educated: they know about the fashion trends and they are looking for the latest trends in the brands they love. * Group buyers: they tend to follow the group, so they buy stuff similar to what their friends are wearing specially if their friends are trendy. * Buying dec ision are self motives trying to reflect a better self image. out of every 3 women is unhappy by the way their clothes fit them Segment Analysis Plus size â€Å" curvy women â€Å" market share 60% 40% increase by 2014 Only 5% of fashion retail space is dedicated to plus size products Market Analysis Low price High price Low Fashion High Fashion Bershka Pull and Bear Burrberry CK French collection Concrete Tawheed amp; Noor Wild Hamp;M * As we can see tha Massimo brand owns a very unique position within the fashion industry, as it comes with high fashion outfit with a reasonable price. Marketing and Promotional Plan Strategic Marketing Objectives | Overall Marketing Objectives Increase customer equity Sub objectives: * Increase customer satisfaction, decrease dissatisfaction of Plus size curvy consumers. * Increase purchase frequency of plus size curvy consumers. * Continue to grow and extend current Massimo Dutti Consumers. * Increase brand awareness among customers. Marketing STP Main Segment Plus size, Full shape body women Demographics * Age 18-40 * Live in big cities * Professional women * High class B house wifes * Educated Physiographic * Enjoy shopping * Interested in fashion trends Want to buy * Clothes that fit their body * Make them feel beautiful Positioning The only brand that designs its products specially to fit your body and make you beautiful† Building a customer focused Product: Design: * Design products that complement full body shape Product symbolism * Massimo Dutti knows my body shape * I Look good in Massimo dutti Cloths * I feel beautfull Colors and material * Differenciate from compeitiors * Colors and materials should reflec t high quality Brand Lable * Differnciate form compeitiors * Reflects elegance and quality Promotion Strategy Above the line: Print Advertising Below the line: Public Relation Brand Communication Sponsoring Social events Main Objective Inform about the new line Create positive emotion about it Generate consumer interest and Purchase intention. Advertising Strategy: â€Å"The only true fashion brand that consider your body shapeâ€Å" Emotional appeal * Less is more * Consistent with current strategy * Support new line launch only Advertising idea Generation: For the Full body shape women target consumers , Massimo Dutti is the fashion expert brand character for your wardrobe Product competitive frame that helps you look the best you can Brand promise because it takes the high fashion trends and adapts them for the real you emotional support Advertising Creative Elements * High Fashion Look * Full Shape body model * Body shape reveled: Curve lines should not be hidden, Give the feeling of powerful and dominant sexy women, * Desired impact: released sexuality, element of surprise. Format Double page spread print with the Massimo Dutti logo in a great position. Placement * Fashion monthly magazine. * Teenager magazines. * Women Magazines. Art work inspiration For you By For you By Thank you

The Essay Topics about Identity Cover Up

The Essay Topics about Identity Cover Up Fortunately such ideas are supplemented by the job of E.S. Morgan. Students should find advice from their colleagues on the very best writing firms. Hence, if you believe banking essays are boring just like your organization studies are, then you're probably wrong here. Banking essays can be real fun to play with if you've got an exhaustive understanding about the discipline and have keen interest in writing, so should you believe you cannot write decent banking essays than again you're incorrect. Up in Arms About Essay Topics about Identity? The standard and effectiveness of the last essay make it rather readable. Attitudes are usually really hard to study despite plenty of information. Identity can be explored in a variety of ways. Such causes aren't found in the body of the man or woman or genetic traits (Vissing, 7). The Do's and Don'ts of Essay Topics about Identity Writing quality essays is the principal role of our services . Writers ought to be disciplined and ought to make sure that all instructions of customers are followed. Introduction Now you've collected the data through questionnaire, you want to construct an introduction. Ally you must do is to correctly submit your order instructions and create the payment. Think of the precise message that you need to transmit to readers. Article marketing is a kind of internet promotion which in valves writing tons of articles. Besides that, a choice to cite the references is also available so the reader wishes to look for extra info, an individual can visit that cite. Please retweet this informative article. Want to Know More About Essay Topics about Identity? Inspiration to make your own advertising or media argumentative essay topics isn't challenging to discover. You don't need to find super technical with legal argumentative essays, but make certain to do your homework on what the recent laws about your favorite topic actually say. Most of t he folks have a tendency to run away from politics and thus the politics essays also, therefore it is quite important to grab the interest of the readers till the conclusion of the essay and that would be much difficult I know. It's important to select debatable argumentative essay topics since you need opposing points you can counter to your own points. In some instances, you could be requested to compose an essay about the cultural identity of another person or a fictional character. Family identity consists of the traits an individual has inherited in addition to the part in their family they've been born into. The exact same person in various states of dentities will experience a significant deviation in how he or she's treated. The exact same person in various states of identities will experience a significant deviation in how he or she's treated. Some require you to be an authority in a specific undertaking or industry. The hardest aspect of studying is figuring out t he ideal approach that enable you to study the absolute most effectively and tailoring your study habits to retain loads of information in a brief time. To produce firms' human capital, a practice of continuous learning is going to be required. There are lots of, a number of other ways to initiate a small business. The Do's and Don'ts of Essay Topics about Identity If you begin your culture identity essay without preparation, you can make a great deal of mistakes. As you create your thesis, consider what aspect of your identity you wish to explore. Another point to think about is if it's the desire to belong or the true procedure of belonging that influences identity. It is crucial that you integrate theory and practice. Where there's no need to be worried about grammar errors or faulty format. In most cases, a topic involves a single sentence. There's always time to return and fix sentences as a way to bring a mature, astute voice to your essay. The grammar of an essay can likewise be checked very easily and there's absolutely no headache at the conclusion of the day. Addiction may arrive in various ways, least we expect it. Exploring your own personal life thoroughly can help you comprehend the effect of people and experiences in forming your own identity. Folks may change their identities in some specific circumstances, for example in the event of Anthony, acting the role of a middle class white man, but the shift isn't significant for any time period. You need to go for a theme that provides you room for fresh thoughts and bright perspectives. The Little-Known Secrets to Essay Topics about Identity Even if you want to write anonymously, that remains the name you're going to be known by. First place the title of myessaybot, an on-line service and search for content. Therefore, writing companies should make sure that writers have the ability to produce 100% original papers. Reliable writing companies offer you the maximum quality Spanis h custom made research papers. Most Noticeable Essay Topics about Identity Odds are, all you have to do is relax and locate a topic you're passionate about and, naturally, one that's debatable. Make certain your topic can be argued well by either side, try to select a subject that's popular but also wide. Don't be scared to be somewhat silly, its healthy.

Paper Topics For A Business Law Firm

Paper Topics For A Business Law FirmLaw topics for a business law firm are a great way to keep your firm from straying away from its original purpose. Not only will they be an excellent source of information for a law firm to refer to when needed, but they also offer a good example of the best practices of your chosen profession, including not only the latest legislation and regulations, but the ethical and moral issues involved in each topic.Many people interested in becoming a lawyer are drawn to the seemingly glamorous nature of the legal issues in front of them. They are drawn to the firm of arms, the medals, the hats, the glamorous courtroom drama, and all the rest. As far as these people are concerned, lawyers don't have to actually practice law in order to help them achieve their dream career.It is entirely possible that the people who are attracted to the idea of being a lawyer in these terms may be drawn to the legal issues in front of them because of the glamorous aspects o f the career. But this really shouldn't be a motivating factor. The real question should be whether or not they are genuinely interested in these legal issues, or if they are simply buying into the glamour. That is the real question, and the paper topics for a business law firm can help you answer it.After all, everyone has at some point heard about a great deal of legal issues being in the news today. Whether it's the recent murder trial of Paul McCartney, or the arrest of many high profile politicians on corruption charges, or the decline of the American empire, there is little doubt that legal issues are dominating the news headlines. No matter what the topic of conversation, there is always a chance that some part of the legal issues is going to be discussed, and people are interested in knowing what those legal issues are. In short, they want to know more about them.In fact, if there is one problem facing the legal profession today, it is that many people do not have enough kno wledge of legal issues to form any meaningful opinion about them. Without even thinking about it, they are looking to get educated.For this reason, it is important to give them a chance to take advantage of the Internet. As more people make the decision to learn more about the law by using the Internet, it is up to you to make sure that you have plenty of paper topics for a business law firm to use to educate your firm. The first thing you want to make sure of is that they are widely recognized by the entire online community, especially by those members who are in your area. It can't hurt to use topics such as DUI laws as your paper topics for a business law firm, for example.Once you have done this, you want to encourage them to join online forums where they can find information and insight about the legal issues they are most interested in. By creating a forum that is known to the members of your firm, you can both help them learn more about your industry, and you can help them le arn more about each other. It is also a good idea to keep the discussion focused on the topic of the forum, and to encourage all members to state their opinions and ideas in the appropriate forum threads.If you allow your firm to be a valuable resource for your fellow members, they will be more likely to share that information with others. You will soon find yourself the focus of their online attention, with your paper topics for a business law firm being the object of their curiosity. Your firm will become a hub of information on various legal issues, and this will continue to attract the interest of new members of your firm.

Financial Economics Research Paper Topics

Financial Economics Research Paper TopicsEconomic analysis and its related disciplines, are among the most popular academic fields in the world today. And, most of the well-respected economists and researchers have made a big mark in this world. In the present scenario, it is impossible to imagine the future without economic studies. No one will be able to envisage the tremendous change that will take place in the world if the people would not conduct their own studies and researches on the subject of economics.They are really interested in this subject and many of them want to contribute in this field in order to improve their knowledge and skills. The best thing about these papers is that they are very interesting and you can easily become familiar with them. So, you do not have to bother about finding these papers since you have already got access to a great number of them.It is interesting to note that the people who are experts in economic and financial history also perform thei r own research. This is a good idea for you if you want to know more about the economic history of your country or of other countries.You can also learn from the past and you can compare it with the prediction of the future growth and development of the country. So, you should always keep yourself updated and know about the trends in the economy of your country.In addition to that, you can also consider writing an essay on economic issues that concern you personally as well as your school and university work. You can discuss some of the important facts and figures that you observe everyday and will definitely have a lot of things to say about the economic world in general.Another thing you can do is to write your own article that will include your own thoughts and opinions. At times, these essays can also serve as a writing assignment for your school or university.If you find it hard to get hold of some of the important economical data, you can always consult with the professional f inancial analysts in the market. If you are not successful in getting some of the important data, then you can always contact some of the economic news agencies and find out some of the other important data regarding the economic scenario.

Sample of Double Space Essay - A Common Sense Guide For Writers

Sample of Double Space Essay - A Common Sense Guide For WritersThe Sample of Double Space Essay is a concise and easy to understand outline to write an essay on anything related to love. The Essay is an essay with the main purpose of touching your heart and creating a connection with your readers. To succeed, you need to clearly define the role of your concept and then use words that actually suit you. You can create a sample of double space essay by writing as many ways as you can.Writing the Sample of Double Space Essay is more than writing the single word 'double space'. You need to be precise about the content of your essay. Some ideas are worth more than others. So, if you want to increase your chances of success in writing your personal essay, here are some tips that will help you:1. A Writing Sample is a viable option for you to gather ideas, facts and opinions from your friends, relatives, colleagues and others. By sharing a Writing Sample with other people, you can test your idea and get lots of feedback. This helps you in understanding the kind of response you will get when you publish your Essay.2. You can also ask the assistance of professional writing services to assist you in your writing. A Writing Service has more than fifty years of experience in writing and editing and can even do more than that.By sharing a Personal Essay with a writer or an Editor, you can test your knowledge and skills before actually writing your personal essay. If you find it difficult to write, an editing service may help you polish your essay and make it more appealing.You can also get the help of a Proof Reading Service to check the content of your essay for spelling, grammar and consistency. For any important content, the proofreading service may also check if there are errors in the content.Sharing a Sample of Double Space Essay with a proof reader, editor or other writing professionals may help you in learning and strengthening your skills in writing. Hence, when yo u look for an excellent freelance writer to help you write your personal essay, you may use a Sample of Double Space Essay to improve your skills.

Out Among The Stars by Johnny Cash free essay sample

Johnny Cash is way beyond one of music’s greatest stars. His fashion, presence and integrity made him the American legend that he still is to this day. At first,he was just J.R. Cash living in Arkansas. Then the Great Depression hit and devastated rural families like his own and much of America’s economy. The Cashes restored their farm and continued to work through complicated times. Later his older brother, Jack Cash, had died in a sawmill accident. This left J. R. Cash with a permanent pain. Music had then become his refuge. Nearly 60 years after his career officially began and twelve years after his own death, â€Å"The Man In Black† continues to â€Å"walk the line.† Johnny Cash has released yet another album. His son recently discovered the unheard studio album from a recording session in the 1980s. â€Å"Out Among The Stars† is like getting caught in a daydream. We will write a custom essay sample on Out Among The Stars by Johnny Cash or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The song is relatable because of the truth in the lyrics. He sings, â€Å"Travellers get weary. They have burdens and scars, and we think they’d love to start all over and fly like eagles out among the stars.† â€Å"I Came To Believe† shares an alike meaning. The boys both had problems and were used to making them worse. But when one of the boys asked the LORD for help, his problems slowly evaporated. He was given comfort, found easier ways, and hope for the essential delight of being alive. There’s undoubtedly going to be creativity whether he’s a singing a song about love, his home, church or even if he’s telling a story through that deep and somber voice of his. His only single on the â€Å"Out Among The Stars† album, â€Å"She Used To Love Me A Lot†, told a tale about two former lovers. Many years later he saw her and started thinking about their once before relationship. The man thought they could take up where they left o ff before. Opposite of his thoughts, the lady just turned around and walked away. Besides desertion, â€Å"Tennessee† is about a man who fell in love with a girl and found a home with her. They settled down and he ends up starry eyed with her. While on the contrary â€Å"Rock and Roll Shoes† is about trying to find ones self and not being defined by another. The man’s always on the road and he doesn’t ever have the desire to stop moving. A number of songs from Johnny Cash are basically a collection of his visions. His creativity is what pulls the listeners in and makes them comprehend his thoughts. Superior beliefs and the creativity of Johnny Cash himself, had granted him an opportunity to pursue a professional career out of what he had always believed in. He sang songs of his own and songs that had been composed by other people. But he also took his voice and collaborated with talented artists. There were three duets on this CD including two with his wi fe, June Carter, and another with Waylon Jennings. Any music Johnny Cash produces helps us to believe in the ability to be free and see past reality yet still understand the reality of life. John Carter Cash, Johnny’s son, had said, â€Å"When I heard these recordings for the first time in so many years what I immediately noticed was the joy in his voice?his spirit was soaring. I heard the vibrant joy. When these recordings were made he was as full of passion and love as any other time in his life?at a true prime. These recordings have never been heard before now. So listen for him and within you, find a true picture of who the man really was.† Johnny Cash remains a legend. Whenever you find yourself feeling any kind of emotion, put him on the radio, dust off your record player, or even an aged cassette tape. The icon’s voice is timeless and â€Å"Out Among The Stars† is the latest†¦ and quite possibly last album ever of Johnny Cash. He may be gone b ut if you listen closely he’s right alongside us. Eventually we’ll be able to meethim â€Å"out among the stars.† But for now his music’s the only tangible thing left of him.

Social Cultural Impacts of Tourism

Social Cultural Impacts of Tourism Introduction The social cultural impact of tourism refers to the positive and negative effect or impact of tourism on the cultural heritage, traditions, customs, and social life style of host communities. This paper will look at the positive and negative socios of authentic cultural elements that may be staged out of context for tourists include traditional dances, certain rituals or practices, the wearing of traditional dresses purely for the benefit of tourists, and the re-enactment of long gone or ancient lifestyles. In all the above, while these elements may be an authentic representation of how the hosts used to live, they may not be a true reflection of how they live today, and hence the representation is reduced to a mere staging of something. As an example, think of an authentic traditional dance performance by singers in animal skins at the Market Theatre in Johannesburg. The problem with this performance is that it may not be a true reflection of the contemporary and living culture of the place, and might even reinforce tourist’s perception that, in this particular case, Africans are still primitive.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Factors that Influence the Social Cultural Impact of Tourism In general, the social cultural impact of tourism is not the same across the world, and a number of factors affect the impact of tourism on any community. Ordinarily, most tourist-host interactions occur at the tourist destination region, when tourists purchase goods and services from local people, when tourists and local residents use the same facilities such as beaches, shops, restaurants, and other amenities and infrastructure, or when they purposefully meet to exchange ideas and information. The type of interaction between tourists and hosts influence the relationship and the attitudes they have towards each other, and this in turn influences the social cultural impact of tourism (Wang Pfister 2008). The tourist-host relationship and thus the social cultural impact of tourism is affected by the differences between tourists and hosts, the type of contact between tourists and hosts, the importance of tourism in a commun ity, and community tolerance threshold which refers to how willing a community is to bear the inflow of tourists and their influences. These are discussed as follows. Differences between Tourists and Hosts The differences between tourists and hosts that can affect the social cultural impact of tourism are their basic value and logic systems, religious beliefs, traditions, customs, lifestyles, behavioral patterns, dress codes, sense of time budgeting, and attitudes towards strangers. Basic Value and Logic Systems The values and the logic systems of a host community and tourists will determine what they value and how they value it. If the hosts and tourists have different values and logic systems, it could cause attraction or resentment whenever there is an interaction. Religion, Traditions, and Customs When tourists and hosts belonging to different religions come into contact with one another, there are likely to be shocks and new discoveries. For example, the public display of affec tion between males and female Christian tourists may be shocking to many Muslims in the Middle East. Contact between tourists and hosts whose traditions differ might cause greater impact. For example, the scantily dressed tourist may, in the long run, impact on the dress code of many rural communities in Africa. The reaction might be to copy them or loathe them for not adhering to local norms and social codes. Variations in traditional practices can be found even among people of the same race and language. The similarity of customs between the guest and the hosts lessen the possibility of misunderstanding each other. For example, tourists from Cape Town visiting Durban will find many customary similarities to their hosts and may not have any impact on their host community. Differences in customs, however, do not always mean that there will be a negative social cultural impact. Lifestyle Lifestyle differences can be caused by income differences. The rich tend to lead similar lifestyl es even though their cultures may not be identical, as the way they spend their money on property, travel, and entertainment, for example, is usually similar. Such lifestyle differences might have an impact if the hosts copy, envy, or morally judge the tourists, or vice versa (Pizam 1978, p. 98). Dress Code When the dress code of tourists is different from that of hosts, the hosts tend to be either attracted to or offended by the dress of the visitors. In most cases, the hosts tend to envy and copy the dress style of tourists, which may not always be acceptable. Sense of Time Budgeting People from developed countries generally value time and think that it is polite to be on time for appointments. On the other hand, people from developing countries generally have a more relaxed attitude towards time, and are not as strict in keeping appointments. Such differences can be a source of misunderstanding or even conflict between tourists and the host community. Attitude towards Strangers S ome cultures and societies view strangers with suspicion while other cultures are more open towards outsiders. The more open the host communities are towards strangers, the greater the social cultural impact of tourism is likely to be on them. Type of Contact between Tourists and Hosts The type of activities tourists engage in, such as passive or active activities, can determine the type of contact and level of interaction with a community. The more active the activity, the greater the interaction with the host community, and the more likely tourism is to have an impact on them (Lankford 1994, p. 35). For example, formal contact, as in the case where tourists receive services from their hosts, makes it necessary for tourists and the local community to interact with each other and is a platform where cultures, norms, and values are exchanged. Thus, it is an opportunity for both parties to copy the behavior and mannerisms of the other. In a similar way, informal contact that takes pla ce where tourists and hosts share the same facilities such as stadiums, streets, or beaches may have either a good or bad influence on tourists or hosts or both. The Importance of Tourism in the Community The way tourism is perceived by the local people in communities, especially their perceptions about its importance to their livelihood, will impact on tourist-host relationship. In cases where there is an excitement about tourists and the benefits that their presence will bring, the tourist-host relationship is usually good due to mutual admiration between tourists and their hosts (Hafeznia et al. 2007). In contrast, when the novelty of meeting new cultures wears off and tourists begin to irritate the locals, probably due to their large numbers, their competing for the limited resources with locals, or the real or perceived ills that tourists bring, tourism might be seen as having less importance and a more antagonistic relationship will begin to develop (Huang Stewart 1996). Comm unity Tolerance Threshold As stated earlier community tolerance threshold refers to how willing a community is to bear the inflow of tourists and their influences. Where the members of a community are less irritable and able to accept tourists regardless of their mannerisms, then tourism will have an impact on them (Aref Redzuan 2010). On the other hand, when members of the host community are irritable, it becomes very difficult for tourists to penetrate their society and the tourism will have little or no impact at all on the local community. Conclusion As explained in this paper, the social cultural impact of tourism is not the same across the world. Various factors that differ from location to location influence not only the type of impact, but also whether those impacts will be negative or positive. The type of interaction between tourists and hosts influences their relationship and the attitudes they have towards one another, and this in turn influences the social cultural imp act of tourism. Typically, the tourist-host relationship and thus the social cultural impact of tourism are affected by differences between tourists and the host communities. Other factors are the type of contacts created and how tourism is regarded by the local community. The location of tourism, such as a rural or urban location or in a developed or developing country, determines whether the social cultural impact on the location will be positive or negative. To a great extent, the number of tourists visiting a location affects the level of impact on the host community. For example, a large number of tourists will have a greater influence on the host community, because there are many chances of a local person meeting a tourist. The origin of tourists also affects the social cultural impact of tourism because there might be notable differences between them and the hosts due to their origin, which might intensify the impact. The stage of tourism development in a destination affects the host community’s knowledge of tourism and attitude towards tourists, and its reaction to tourism. Reactions of host communities in the development stage can include hostility, lack of charity, and imitation. These in turn affect the nature of social cultural impacts that result from tourism. To some degree, the length of the tourist season influences the intensity of the social cultural impact. The longer the interaction, the greater the impact of tourism on the host community will be. Reference List Allen, LR, Hafer, HR, Long, PT Perdue, RR, 1993, ‘Rural Residents’ Attitudes toward Recreation and Tourism Development’, Journal of Travel Research, Vol. 31, No. 4, pp. 27 – 33. Aref, F Redzuan, M 2010, ‘Community Leaders’ Perceptions towards Socio-cultural Impacts of Tourism on Local Communities’, Journal of Human Ecology, 29 (2): 87 – 91. Green, R 2005, ‘Community Perceptions of Environmental and Social Change an d Tourism Development on the Island of Koh Samui, Thailand’, Journal of Environmental Psychology, 25 (1): 37 – 56. Hafeznia, R, Eftekhari, A Ramazani, I 2007, ‘A Comparative Study on the Tourism Policies in Pre and Post Islamic Revolution of Iran, Case Study: Babolsar in the Coast of Caspian Sea’. Journal of Applied Sciences, 7 (24): 3836 – 3874. Huang, Y Stewart, P 1996, ‘Rural tourism development: Shifting basis of community solidarity’, Journal of Travel Research, 35 (4): 26 – 31. Lankford, S 1994, ‘Attitudes and Perceptions toward Tourism and Rural Regional Development’, Journal of Travel Research, 32 (3): 35 – 43. Liu, Z 2003, ‘Sustainable Tourism Development: A Critique’, Journal of Sustainable Tourism, 11 (6): 459 – 475. Long, PT, Perdue, RR Allen, L 1990, ‘Rural Resident Tourism Perceptions and Attitudes by Community Level of Tourism’, Journal of Travel Research, Vol . 28, No. 3, pp. 3 – 9. McGehee, G Andereck, L 2004, ‘Factors Predicting Rural Residents’ Support of Tourism’, Journal of Travel Research, 43: 131 – 140. Murphy, PE 1981, ‘Community Attitudes to Tourism: A Comparative Analysis’, International Journal of Tourism Management, Vol. 2, No. 3, pp.189 – 195. Pizam, A 1978, ‘Tourism Impacts: The Social Costs To The Destination Community as Perceived by Its Residents’, Journal of Travel Research, 16: 8 – 12. Wang, Y Pfister, E 2008, ‘Residents’ Attitudes toward Tourism and Perceived Personal Benefits in a Rural Community’, Journal of Travel Research, 47: 84 – 93.